Build your next generation of customers.

Get your brand into the hands of Gen Z through experiences that educate, engage and drive real adoption.

Learn to build your first voice with ElevenLabs on Vaultt
Create your first video with Descript on Vaultt
The PEAK creative challenge on Vaultt
A sponsored Vaultt challenge with Cineworld
The Grand Sumo Tournament, shot on iPhone at the Royal Albert Hall
Partners on the platform
ElevenLabs Framer Descript Figma Werksy StudentVenture +50 more
The challenge

Everyone is fighting for the next generation's attention.

Traditional advertising gets you seen. We give Gen Z a reason to engage, experience and build a relationship with your brand.

Real value they can act on:

A product to try A skill to learn A problem to solve A project to build An experience worth remembering
Our mission

Help the next generation build the skills and experience they need to thrive.

And help brands become part of that journey. We bring brands and Gen Z together through practical experiences designed around what people actually want to learn, create and achieve.

900k+Young people in the UK not in education, employment or training
1 in 3Graduates in roles that don't need their degree
60%+Employers who say young people lack the skills they need
A young person learning to use professional tools on a laptop
The way in

Don't buy their attention. Give them a reason to choose you.

We put brands at the heart of a platform where emerging talent learns, creates and showcases their skills.

Educate

Help them understand your product, category or industry.

Engage

Give them something valuable to take part in, not an ad to scroll past.

Experience

Put your brand into a real-world challenge, project or workshop.

Adopt

Turn first experiences into real usage, behaviour and preference.

Connect

Build relationships with future customers, employees and advocates.

National challenges

National challenges that put your tools in their hands.

We run nationwide challenges that get the next generation building with your product. Not watching an ad, actually using the thing, then showing everyone what they made.

1

We launch the challenge

A national brief built around your tools, run across our community of students, graduates and young creators.

2

They build with your tools

The next generation uses your product to create something real, learning it inside out as they go.

3

They post and share

Every entry goes up on Vaultt and out across social, so your brand lands in their feeds, and their followers' feeds too.

4

Winners win prizes

Our judges pick the best work. Winners take home prizes and get featured, and your brand is the reason it happened.

Case studies

A few we have already run.

Film

The Big Screen

A search for the best upcoming film directors. Emerging filmmakers uploaded the films they had created, and the strongest work made it onto the big screen at a live Cineworld screening.

CineworldNEER
Best films screened live on the big screen
Games & 3D

The Build Challenge

Young developers built games and 3D work with professional creative tools, then posted them on Vaultt for everyone to play and rate. Three winners took home cash prizes.

UnityBlenderAdobeSubstance Painter
3 winners · £250 in prizes
UI / UX

The Front End Challenge

A hunt for the best design and front-end talent. Interfaces built in industry tools, judged on real craft instead of a CV, and put in front of the companies hiring on Vaultt.

FigmaFramer
£150 in prizes · seen by hiring companies
Startups

The Pitch Competition

Founders uploaded their pitch decks, the community weighed in, and the best five pitched live on stage. A real audience, real judges, and real stakes.

UNiDAYSCineworld
Top 5 pitched at Cineworld, The O2 · 16 Sep 2026
Creative

Peak Moods

A creative competition with Peak Moods, the original mood drink, to find the best emerging creative talent. Young creators made work for the brand, and the strongest got seen and backed.

Peak Moods
Top creative talent backed by the brand
Students learning together on campus with a laptop
The opportunity

A generation worth building with.

Gen Z is the UK's fastest-growing and most valuable emerging consumer group. We put your brand in front of a trusted community of 14,000+ students and graduates across 80+ UK universities, at the exact moment their habits and brand preferences are being formed.

13M+Gen Z in the UK, the fastest-growing consumer group
£45bn+Gen Z annual spending power, rising every year
2030The year Gen Z becomes the biggest consumer group
Why Vaultt

Attention is rented. Relationships are built.

Most advertising gives people a reason to notice you. Vaultt gives them a reason to do something with you.

Traditional advertising
Attention you rent
  • Buy attention
  • Show your brand
  • Generate awareness
  • One-off interaction
  • Hope they remember you
  • Reach an audience
Relationships you build
  • Create participation
  • Put your brand into action
  • Drive engagement
  • Build a relationship
  • Give them a reason to come back
  • Develop customers, talent and advocates

We don't just put your brand in front of the next generation.

We create reasons for them to engage with it. Book an expert call and we'll map the right way in, built around your product and your goals.

Book an expert call
In partnership with

30M+ students, worldwide.

Through our partnership with UNiDAYS and its 30M+ users worldwide, we reach the next generation wherever they are. Together, we tap into a truly global audience.

A globe showing UNiDAYS' 30M+ users worldwide
Get started

Build your next generation of customers.

Reach them through something they actually want to be part of. Let's embed your tool into the next generation.

Book an expert call
A group of Gen Z friends